The field of digital marketing is incredibly lucrative and dynamic and most people who succeed in launching an affiliate programme do far better than they expected. This business, however, is difficult to break into, especially for individuals who are just getting started. There are several moving pieces that must be studied, monitored and in certain cases, built from the ground up.
Websites, funnels, landing pages and autoresponders, for example, are more crucial than others. Some people are confused and overwhelmed by the amount of planning and construction that goes into a digital marketing business. This is particularly true when creating websites and web pages. While there are a number of website builders on the market, the majority of them provide limited options in terms of hosting, design and functionality.
This leaves us with two web development options: use the WordPress content management system (CMS) or have a custom-built website. However, each choice has its own set of benefits and it’s reasonable to argue that neither is ideal. WordPress as a platform has been around for a long time and it has been consistently enhanced during that time.
Using WordPress CMS for Website Development
WordPress website development has been used to create hundreds of thousands of websites to date. Users can add changeable widgets and plug-ins to the platform thanks to its modular design. These can be used for a variety of purposes, including chat systems, eCommerce stores and rating plug-ins. Bloggers, small business owners and online entrepreneurs prefer to utilise the WordPress platform to build their websites and landing pages because it is simple.
Using Custom Website Development Services
The second alternative is to avail of a custom website development service to build a website from scratch. There are plenty of people and businesses who specialise in developing custom websites and web pages today. These can be transformed into almost anything the client desires and have very few design and operational restrictions. Large corporations and manufacturers, for the most part, use specialised websites.
Having said that, both of these options can produce excellent websites; nevertheless, there are individual advantages. Each of them caters to different types of people and being able to make a conclusive decision can make all the difference.
Difference between WordPress CMS and Custom Built Websites?
WordPress CMS is essentially a tool that can be used to create a custom website; but, unlike coding, you will be required to adhere to a specific structure that is common to all WordPress online publications. Consider WordPress to be a digital skeleton on which you can add various modules and plug-ins until you achieve the desired outcome.
The platform’s developers have been working on it for a long time, which has allowed them, as well as enthusiasts, to construct a vast number of modules and plug-ins. A WordPress website with a chat function, a blog, an eCommerce section and a secure payment module is now possible.
So, what exactly is custom website development? As the name implies, these online publications aren’t created under a predetermined, constrictive framework. Instead, they can be as complicated as you like. A custom-built website is, in general, only as excellent as the web designer who created it.
A custom website, unlike those built with WordPress, may be designed to look like anything you desire. If you need to promote a product that requires a unique form of presentation, for example, you may not be able to locate a WordPress module to assist you, but a web designer should be able to construct it from scratch.
Advantages of WordPress Website Development and Custom Web Development
WordPress was built as a framework to serve a variety of purposes. As a result, it has become a jack-of-all-trades with no mastery.
The following are some of the advantages and disadvantages of creating a WordPress CMS website:
WordPress Website Development
Pros
- Extremely Affordable:
The WordPress framework is open-source, making it extremely inexpensive. This also implies that it is fully free. For those on a low budget, this can be really beneficial.
- It’s scalable:
From a financial standpoint, WordPress CMS websites scale quite well. It is easy to create a very basic website for very little money; but, there are commercial themes and plug-ins available that provide more functionality. As your budget grows, you should be able to gradually enhance your website by purchasing new, more efficient solutions.
- Modular Design:
The WordPress CMS’s modular design makes it simple to add new plug-ins and functionality. To install a plug-in or publish a website, most people simply require basic technical knowledge and a solid tutorial.
Custom Website Development
Custom-built websites are the primary marketing tools of the world’s largest and most well-known organizations. This is primarily due to the fact that, unlike WordPress websites, they may be entirely customized. This isn’t the only benefit, though.
Pros
- Complete control over the website
Having a website developed specifically for your needs gives you total control over its operations and structure. Custom website development, unlike WordPress, does not rely on third-party components like modules or plug-ins. The majority of the pieces will be built from the ground up and lines of code from other sources will be effortlessly integrated into the website.
- Unique design
Having a website designed from the ground up provides entrepreneurs with a lot more flexibility in terms of how it looks and feels. Any part of a custom website can be customized to the client’s preferences, making it genuinely one-of-a-kind. This adaptability makes it excellent for organizations looking for a unique method to display their products.
- Improved security and performance
One of the biggest problems with WordPress websites is that they all use the same framework. Furthermore, because WordPress is open-source, anyone interested in inspecting the source code of the websites can do so without restriction. Custom-made websites, on the other hand, are developed from the ground up, which means that no one else can see how the website is put together or how to access it.
How Do They Compare?
In general, each of the above solutions is excellent for individuals who require a website or webpage. WordPress website development is less expensive than custom website development services. WordPress websites are modular, making them simple to change, update and enhance. Regrettably, the common foundation that was used to develop them also makes them vulnerable.
Custom websites are developed from the ground up and are more secure than those made with WordPress. They are extremely configurable in the sense that any system, function, or design may be integrated into them; however, making the changes requires a high level of technical expertise.
In the End it All Comes Down to the Budget
Both options are excellent ways to create a website. However, it all comes down to your budget and design, and functionality requirements. There’s no doubting that WordPress websites are simple to build and edit and they may cost as little as a few dollars. Having said that, the themes and plug-ins that are now available limit them.
Most IT managers say that starting with a WordPress website and upgrading to a custom website afterward is preferable. This makes sense when you consider that most entrepreneurs don’t require much to get their business started. In most situations, all they require is a platform on which to promote their items. It will become easier to move to a custom-built website as your business grows and you begin to make more money.